Market of Choice

A SUCCESS STORY THAT GREW BY LISTENING TO CUSTOMERS


Create unending opportunities by listening, changing and growing

The Wright family has created a hometown success – one that brings smiles to our faces when we find the perfect item for a special dinner or everything we need in one stop. This family owned business listens. In fact, it listened so intently that it changed from a discount grocery to a grocer that provides the widest array of natural, organic and traditional grocery items when customers told them that’s what they wanted.

Market of Choice came to us as Price Chopper and asked if we could help them with a new name and brand. Collaborating with them, we conceived the name Market of Choice.

To help them stand out from the competition, we developed the concept of a semi-annual publication – CHOICES. This magazine provided fresh, useful information to customers. Loaded with recipes, information about vendors, profiles of employees and seasonal tips, the last issue was published summer 2007. Now, it has changed, too.

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“When Market of Choice decided to launch a new website, ideas flowed like wine. Launched in December 2008, the new site includes enticing food for thought, interactive forums, blogs, customized specials and more..”

It’s become a website! When Market of Choice decided to launch a new website, ideas flowed like wine. Launched December 2008, the new site includes enticing food for thought, interactive forums, blogs, customized specials and more. We handle all development, as well as update content regularly. Check out this unique social networking experience: www.marketofchoice.com.

Initially, we designed and produced all of Market of Choice’s ads. Several years ago, it hired an advertising manager and took its graphic design in-house. We savor the opportunity to write, edit and proof Savories, as well as write and edit website copy.

Market of Choice is a good example of how we collaborate with clients, especially as they add in-house marketing expertise. We’re here for our clients, no matter what they need. Remember, there’s only one place to get Food for the Way You Live – Market of Choice!