LOCAL AND FAMILY OWNED - IT'S THE FRESHEST MILK AROUND

We really like to work with family owned businesses, so we were delighted when Dari Mart asked for our help.

What a story! The Gibson’s’ grandparents started the dairy 67 years ago. Today, four generations run the farm, operate the creamery, and sell Lochmead milk and ice cream at neighborhood Dari Mart stores. You can’t buy fresher milk – it’s delivered to stores within 48 hours. And the ice cream is the best!

Dari Mart brought us a lot of qualitative research; they’d observed customers and talked to them about their experiences in the stores. We took the time to visit about half of the stores and get familiar with them, too.

Dari Mart has stores in neighborhoods, friendly people, and a wide array of items for quick stops. Combine those attributes with truly farm-fresh milk and ice cream, and we really had a story to tell.

We decided to tell it through the Gibson family. Our initial piece was a busboard that featured Grandma Gladys Gibson with grandchildren, Spencer and Sarah. We took photos of them enjoying ice cream and milk.

Next, we used the photos on in-store signage to call attention to the family’s Lochmead ice cream and milk. And photos are also used to call attention to in-store promotions, as well as in print ads that invite people to visit Dari Mart and sample Lochmead milk.

Kim Gibson, general manager of Lochmead Farms, is the voice of Dari Mart on the radio. Sometimes, we use other family members to liven it up even more.

Dari Mart is all about family. That’s how we came up with the tagline: Our family's best. The Gibsons are proud of their heritage, their fresh dairy products, and their neighborhood stores. We’re proud to have the opportunity to work with them.