Count on us when you’ve got a story to tell or a transition to make
When our client Orthopedic Healthcare Northwest decided to build a new building and change its name, we were ready to spring into action. We created a strategy to introduce the Slocum name and reinforce its position as the premiere orthopedic practice in the southern Willamette Valley.
We took advantage of the construction to introduce the name and use orthopedic graphics to create a link between the new building and what would happen inside it. This staged transition also included Boney, the 30-foot skeleton balloon, and continued with a grand opening.
With a new name and a new facility – it made sense to use advertising to spread the word. Original music. Eye-catching graphics. These combined to make Slocum’s ads highly effective. All the ads tell a story through graphics that focus on people’s skeletons in motion. Even the arts-oriented ad, which we designed.
Slocum Center was designed and built to be patient-centered. So, of course, its website had to follow suit. We asked: What kind of information would patients look for? How could we organize it, so it would be easy to use? This site won a 2008 Apex Award but the most important reward is that patients like it – and use it.
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“With a new name and a new facility, it made sense to use advertising to spread the word. Original music. Eye-catching graphics. These combined to make Slocum’s ads highly effective.”
For two years, Slocum has sponsored the Monster Dash, a fun run and race at Halloween. Pole banners on the Ferry Street Bridge announce the event and build enthusiasm for a holiday that is growing in popularity.
We salute Slocum for its dedication to patient health not only in medicine, but in the environment – inside and outside of its building. The Slocum Center received Gold LEED certification in recognition of its commitment to energy efficiency and sustainability. |
