EVERY PICTURE TELLS A STORY

Taking pictures that show what’s going on inside your body is an art. Reading them is a science. At
Oregon Imaging Centers, every picture tells a story.

Patients have a choice in their healthcare. When it comes to imaging, Oregon Imaging Centers
provide the best, one patient at a time. That’s why it was among the first in the country to
introduce new technologies and procedures.

We redesigned Oregon Imaging Centers' website to feature radiologists’ personal stories, including a unique
bar that helps patients access easy-to-understand information specific to their exam.
Patients love it and so does the client!

If you really want to get a message across or create change, go where the people gather. Make it fun. And give them a way to tell others. That was the idea behind Oregon Imaging Centers’ Go Pink in the Park campaign, which promoted early detection of breast cancer and raised funds for Susan G. Komen for the Cure.

The Em’s pink jerseys, a prominent tent, bracelets, “Stuff the Bra” donation receptacles and Make time for the girls shirts, couldn’t be ignored. People donated. People talked. Media spread the word too. In this business, we call it viral marketing.

TV ad

Make Time for the Girls. This catchy double-entendre underscores the bond between women and stresses the importance of getting an annual mammogram. We spread the word through direct mail, print ads, Web, TV and radio. And the best part – it’s working. More women are making appointments for their mammograms, and that’s important because Lane County screens fewer women than any other county in the state. And, Oregon has the second highest incidence of breast cancer in the U.S.