Random, thoughtful comments found here. We're an eclectic group with a diverse set of interests and skills. We all share a love of all things marketing, so you'll always find something to challenge or inspire you. Enjoy!
To capture people’s attention, you have to break through the clutter. Haven’t you heard that a hundred times? Yet, it requires a client who’s willing to take a risk and do the unexpected. Here’s a good example:
"Hey, this is your toilet talking. Have you thanked your colon lately?" If you've seen or heard the new Eugene Gastroenterology Consultant's print and radio ads, you know they bring new meaning to the term "potty talk." These ads use humor to get people's attention about an important health concern and make it easier to talk about a difficult subject. Colon cancer is the #2 cancer killer, but the most preventable through early detection.
The campaign is working! Just last week on the KKNU morning show, Barrett & Fox dedicated this "Colorectal Surgeon Song" to "their friends at Eugene Gastroenterology Consultants." Dr Wu's "Don't Frown on Brown" op-ed was published in the Register-Guard on 3/7. And, other EGC physicians were interviewed on KUGN, KVAL and KMTR during Colon Cancer Awareness Month. Bottom line (pun intended), schedule your colonoscopy if you are over 50, or if it has been 10 years since your last test.
Never underestimate the value of building relationships by spending quality time with your clients. Earlier this month, Dana had the opportunity to travel to Seattle with the advertising manager and cheese merchandiser for Market of Choice. What a great trip! They visited stores to get ideas, talked to market administrators to compare notes, but most of all Dana had a unique chance to listen and see what is important to Market of Choice. This helps us better serve them as a client and be on the same page for strategic initiatives going forward.
PeaceHealth Laboratories recently launched its Your Body by the Numbers campaign in print and television. Be sure to talk with your physician about your lab results.
Collaboration. Critical thinking. Civic engagement. These three elements become the tri-pod for Community 101, the Oregon Community Foundation's youth philanthropy program.
Used by teachers in high school classrooms throughout Oregon, Community 101 is used to teach civic engagement, global literacy, critical thinking, public speaking, use of technology, and community involvement.
Students learn creatively about their community and how to address issues by working together to: • identify community needs • research nonprofit organizations • review grant applications • make funding decisions
Students must also volunteer two to five hours per month at community nonprofits, giving them first-hand experience.
Through the program, students can also become versed at distributing funds to organizations in need. One participant, the Peer Group class at Thurston High School in Springfield, received a $5,000 allocation to distribute grants in the areas of education, healthy families, or arts and culture. The students identified community needs, decided where to focus, then selected and solicited grant applications from 10 to 12 non-profit organizations in the community. They held group interviews with the nonprofit organizations, picked three finalists, and will now decide where the funds will go. In April, an awards ceremony will be held for recipients.
The peer group instructor at Thurston, James Underwood, acts as the program advisor and empowers the students to make decisions while guiding them through the entire process. When asked about Community 101, Underwood often begins by stating that it’s “the best 70 minutes of my day.”
Improving cancer diagnosis and treatment. Only available locally at Oregon Imaging Centers, PET/CT is helping health care providers better diagnose and treat disease, particularly cancer, in a way that wasn't possible before now. For many patients, this means not having to travel elsewhere or schedule multiple tests to have this combined technology.
Making point-of-sale work. That’s exactly what Burley’s new Travoy posters do in bike shops across the country. They’re designed to intrigue customers and provide quick product information. Child trailer posters are coming soon.
Community 101 program inspires.Oregon Community Foundation provides $5,000 grants to high school classes throughout Oregon. The students identify a community need, invite nonprofits to submit grants, evaluate the applications and make grants. It’s a life changing experience for many high school students. Listen to the KPNW interview with Thurston High students.
Congratulations to Cascade Health Solutions. It received approval to proceed with its plans for the Pete Moore Hospice House, which offers a dignified option for terminally ill people who cannot be cared for at home. It will create a place of calm and serenity.
