Blog: Work

We recently launched a new website for Angel Hair Foundation, a non-profit that reaches out to kids in Oregon who have lost their hair due to medical illness. It funds the purchase of "Angel Hair Systems" for kids and teens. You can Give Beautifully by donating $1 a day. Check out the site. Tickets are still available for Shall We Dance on January 27th!

Account Executive Mike Brown was recently elected vice president of programming for the Willamette Valley American Marketing Association. Way to go, Mike!

Through its new Central Kitchen and Distribution Center in west Eugene, Market of Choice is laying the foundation for future growth while meeting its current needs. Read all about it on a front page story that appeared in The Register-Guard on January 18.

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Lindsey Kate McCarthy, account coordinator, recently joined the Active 20/30 Club, and through her we participated in its "Giving Tree" project by buying holiday presents for children. Thanks, Lindsey Kate!

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Over time, media has experienced shrinking news holes, meaning that they have less space or time for stories. Yet, they are literally overwhelmed with stories they could cover - breaking news, business news and human interest stories - and they have hundreds of pitches to choose from every day.

How can you make your story stand out? First, pay attention to what gets covered. News editors and reporters, like everyone, focus on different things. You'll be most successful if you provide information that appeals to a specific publication or station.

Second, submit stories that are truly newsworthy. Think about how many nonprofits there are in our county. They are all doing good work and helping people in need. What is compelling about your story? Why would people enjoy learning more? Do you have a unique angle or someone who truly stands out as an advocate? The more thinking you do before contacting a reporter, the more successful you will be in getting your story covered.

Third, respect the reporter. If you are asked to communicate via email, do it. If the reporter says "no," don't go looking for someone else at that publication or station. Accept the "no," and think about what might be more interesting.

Finally, always do your best to help reporters. When you get a call for information or someone to interview, respond as soon as possible. Even if you don't have the answer, get back to the reporter. Things move fast in the news world, and it helps to know whether someone will be able to provide the information or a spokesperson. If you can't help, be sure to recommend other sources.

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Oak Street Medical provides a unique combination of healthcare services that includes allergy, asthma and immunology, primary care, diabetes and mental health. Recently, it increased its online presence. With the help of CAWOOD, OSM recently launched a blog, Facebook page, and Twitter account. Each is an excellent source of information, from what's new at OSM to the latest medical news. These new channels help OSM reach a broader audience and, in turn, increase its brand awareness. If you haven't yet, read about them, "Like" them and follow them!

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We've given the Angel Hair Foundation website a make-over! If you've not visited the site before, the Angel Hair Foundation is a private, non-profit corporation that reaches out to kids in Oregon who have lost their hair due to medical illness.

The new site highlights inspirational stories from kids who've received "Angel Hair Systems", how others can apply for a system, and how you can help the cause.

Check it out and let us know what you think!

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When we were children, we fervently believed that wishes could come true. Even if we didn’t believe in Santa, we knew that the presents under the tree on Christmas morning were real.

As we grow into adults, we find it harder to believe in possibilities. We have tasks to do, appointments to keep, and obligations to fulfill. We’re so busy that we don’t take time appreciate the goodness around us.

We hope you find time during this Holiday season to reflect on what’s good in your life and how it can be even better in 2012. Even in difficult times, there are always possibilities. If only we take the time to believe, they’ll become realities.

We shot this video last year, yet it still brings smiles to our faces. Happy Holidays from all of us to you!

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