Blog: Web

Twitter search is arguably the web's best source for up-to-the-second news and information. With its constantly-growing audience, businesses want to be included in those search results. One of those business's is probably yours!

But did you know - much like Google reviews websites to determine search rank, Twitter monitors your tweets? Not only do they monitor them, but if you break a few unwritten rules, yours could be removed from the results completely.

Corey Eridon at HubSpot has written an excellent piece on how to avoid getting the boot, and what to do if it does happen.

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Google's latest algorithm change, which some are calling its "biggest change in a decade," was announced on January 10. The update involves a deeper integration of content from two of its own products — Google+ and Picasa, into Google’s main search results.

One of the goals of the update, as you'd expect, is to further "personalize" search results. The question becomes however, if the vast majority of social signals Google takes into account come from Google +, and not, for example, Twitter or Facebook, is it really providing (as it likes to tout) the best and most relevant search results?

What's your take?

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We've given the Angel Hair Foundation website a make-over! If you've not visited the site before, the Angel Hair Foundation is a private, non-profit corporation that reaches out to kids in Oregon who have lost their hair due to medical illness.

The new site highlights inspirational stories from kids who've received "Angel Hair Systems", how others can apply for a system, and how you can help the cause.

Check it out and let us know what you think!

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Setting up a Twitter campaign is an excellent way to build brand awareness and increase sales. But if no one sees your tweets, this social media tool can’t help you reach your goals. We've talked about the importance of building a solid Twitter following and some general ways to increase that base. If you're looking for some quick tips, here are five easy ways to gain Twitter followers:

1. Follow others. When you follow a user, that user receives a message that you've just followed them. Now that they know you're out there and interested in what they are talking about, chances are good that they will follow you back.
2. Place the famous Twitter "T" logo prominently on your website that links to your account. A great example can be seen on the website of one of the leading cancer centers in Oregon. As you can see, the Twitter logo is located in the header of the site, where it remains in view no matter where on the site a user may be browsing.
3. Place a Twitter link in your email signature (and on your business card). Think about how many emails you send a day, a week, a year...
4. Be active. It may seem obvious, but you have to tweet for others to see you! Remember to use hashtags so users can find your tweets through Twitter's search functionality.
5. Re-tweet. If you see something interesting, re-tweet it. The user you re-tweeted may follow you back, and better yet, re-tweet you at some point.

What are some ways you've gained new followers? We'd love to hear!

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When we were children, we fervently believed that wishes could come true. Even if we didn’t believe in Santa, we knew that the presents under the tree on Christmas morning were real.

As we grow into adults, we find it harder to believe in possibilities. We have tasks to do, appointments to keep, and obligations to fulfill. We’re so busy that we don’t take time appreciate the goodness around us.

We hope you find time during this Holiday season to reflect on what’s good in your life and how it can be even better in 2012. Even in difficult times, there are always possibilities. If only we take the time to believe, they’ll become realities.

We shot this video last year, yet it still brings smiles to our faces. Happy Holidays from all of us to you!

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