Blog

As one of the newest members of the CAWOOD team, I often marvel at the unique ways this team gets our clients noticed.

Last night was a great example. On Thursday, Feb. 11, Oregon Imaging Centers pitched its pink tent at the 7th annual Affair of the Heart, held at the Lane Events Center in Eugene. To promote Oregon Imaging Centers’ slogan "Every picture tells a story" and raise awareness about the importance of regular mammograms for women, we worked with Oregon Imaging Centers to install a fully branded, pink, arcade-style photo booth.

As you might imagine, the photo booth was a huge hit. What seemed like an endless line of women (and a few men) waited their turn for the photo booth. Behind the curtain, people giggled and posed for silly pictures with their sisters, mothers and girlfriends.

The tent and booth was clearly one of the busiest stops of the night. It was a great opportunity for representatives from Oregon Imaging Centers and its event partner, Komen Oregon, to share life-saving information about breast cancer awareness and the importance of frequent mammograms.

In addition, attendees learned about the inaugural Komen Race for the Cure coming to Eugene on Oct. 10, 2010. Many purchased "Make time for the girls" T-shirts and pink Komen bracelets, with the sales supporting the work of Komen Oregon in providing free and low-cost screening services to women throughout the region.

By closing time, nearly 500 attendees had climbed into the photo booth to snap a memento of the event and learned more about state-of-the-art imaging services available at Oregon Imaging Centers.

I’m proud that in addition to coming up with a fun idea that captured everyone’s attention, we were able to keep attendees hanging out at our booth long enough to make a real connection – and maybe even save a life.