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by James Surowiecki

The subtitle of this book is informative: “Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. It’s counterintuitive, but proven by actual real life examples. When the Challenger blew up, investors started dumping stocks of the major companies. One company’s stock was hit hardest – Thiokol. And, that is the company that was ultimately found to be at fault for the explosion. This book is full of down-to-earth examples. It’s not only an entertaining interesting read, but also offers insights that will benefit your business.