The Tipping Point
by Malcolm Gladwell
Do ideas spread like a virus? Some catch on and spread while others just go away. That's Gladwell's hypothesis. An interesting read, especially his assertion that change happens dramatically and suddenly. He backs up his conclusions by analyzing several situations, including Paul Revere's famous ride and the reduction of crime in New York in the mid-nineties.
Written by Liz Cawood Tagged in: Book Reviews on Jan 29, 2009
