The case for a strong web presence
Opinion Research Corporation surveyed 1,053 adults in March of this year. Scott Severson, president of ARAnet, discusses the results in this May 4, 2010 Bulldog Reporter column
In general, respondents said they were “very likely” or “somewhat likely” to read and respond to:
•Articles that include brand information – 53%
•Email offers - 51%
•Sponsored search engine links – 40%
•Banner ads – 28%
•Pop-up ads – 19%
More than half of the respondents indicated they frequently conduct Internet searches for products or services they read about in online articles. That goes especially for 25-to-34-year-olds and for people who make more than $75,000 per year.
The research clearly indicates that consumers are engaged by a content-driven approach. Make sure your product or service has a strong presence on the Web. It will make a measurable difference.
Written by Liz Cawood Tagged in: Work , Web on Jul 06, 2010
