Blog

Whether you’re writing a blog, posting a tweet or sharing on Facebook, you want someone to listen to you. Your challenge is not much different from getting the attention of reporter at the local paper or TV station.

To make your message heard, first, ask yourself why should anyone be interested? To get people to pay attention, you have to make sure what you say interests them.

Always put the why upfront. In the first sentence. In the headline. Be bold. Remember, first impressions rule the day when it comes to communication and being heard.

Then, focus on the who and write for them. Know your audience. Make it interesting. Be relevant. Be timely (old news is old). Be useful.

When you communicate with a reporter, you have to impress that person to get your message out to a larger audience. With social media, you have to engage every person one-at-a time.

If you want me to listen, speak to me about what I care about – whether I’m a reporter or I follow your tweets. Then, you’ll capture my attention.