Blog entries

Don't get booted from Twitter search!

Mike Brown — Thu, 26 Jan 2012 17:34:53 +0100

Twitter search is arguably the web's best source for up-to-the-second news and information. With its constantly-growing audience, businesses want to be included in those search results. One of those business's is probably yours!

But did you know - much like Google reviews websites to determine search rank, Twitter mo...

What's New

Liz Cawood — Tue, 17 Jan 2012 16:25:43 +0100

We recently launched a new website for Angel Hair Foundation,
a non-profit that reaches out to kids in Oregon who have lost their
hair due to medical illness. It funds the purchase of "Angel Hair
Systems" for kids and teens. You can Give Beautifully by donating $1 a
day. Check out the site. Tickets are still available for Shall We Dance on January 27th!

Account Executive Mike Brown was recently elected vice president of programming for the Willamette Valley American Market...

Getting your story covered

Liz Cawood — Tue, 17 Jan 2012 16:25:20 +0100

Over time, media has experienced shrinking news holes, meaning that they have less space or time for stories. Yet, they are literally overwhelmed with stories they could cover - breaking news, business news and human interest stories - and they have hundreds of pitches to choose from every day.

How can you make your story stand out? First, pay attention to what gets covered. News editors and reporters, like everyone, focus on different things. You'll be most successful if you ...

Using social media

Liz Cawood — Tue, 17 Jan 2012 16:24:43 +0100

Oak Street Medical provides a unique combination of healthcare services that includes allergy, asthma and immunology, primary care, diabetes and mental health. Recently, it increased its online presence. With the help of CAWOOD, OSM recently launched a blog, Facebook page, and Twitter account. Each is an excellent source of information, from what's new at OSM to the latest medical news. These new channels help OSM reach a broader audience and, in turn, increase its brand awareness. If you hav...

Dream. Believe. Achieve.

Liz Cawood — Tue, 17 Jan 2012 16:21:23 +0100

Sounds simple, doesn't it? Marc Benioff, chairman and CEO of salesforce.com, tells how he took his company from a dream to a $2 billion company in just 12 years. His book Behind the Cloud underscores the importance of believing in your dream, articulating your dream, and getting others on board to achieve your dream.

He also shows us the importance of being flexible when things change. Yesterday's dream will likely morph into something different tomorrow. He captured his drea...

Behind the Cloud

Liz Cawood — Mon, 16 Jan 2012 14:54:51 +0100

Benioff had a simple idea 12 years ago: deliver business applications over the Internet. Today, we call it cloud computing. He gives you an insider's view of how he took salesforce.com from an idea to a $2 billion company. Benioff provides plenty of management advice along the way. His playbook has 111 plays, from #1: Allow yourself time to recharge to...

Google's latest algorithm change

Mike Brown — Thu, 12 Jan 2012 20:23:29 +0100

Google's latest algorithm change, which some are calling its "biggest change in a decade," was announced on January 10. The update involves a deeper integration of content from two of its own products — Google+ and Picasa, into Google’s main search results.

One of the goals of the update, as you'd...

The Angel Hair Foundation website has a new look

Mike Brown — Tue, 03 Jan 2012 20:02:38 +0100

We've given the Angel Hair Foundation website a make-over! If you've not visited the site before, the Angel Hair Foundation is a private, non-profit corporation that reaches out to kids in Oregon who have lost their hair due to medical illness.

The new site highlights inspirational stories from kids who've received "...

Five easy ways to gain Twitter followers

Mike Brown — Thu, 29 Dec 2011 17:01:03 +0100

Setting up a Twitter campaign is an excellent way to build brand awareness and increase sales. But if no one sees your tweets, this social media tool can’t help you reach your goals. We've talked about the importance of building a solid Twitter followin...

Believe in possibilities

Liz Cawood — Wed, 21 Dec 2011 14:00:43 +0100

When we were children, we fervently believed that wishes could come true. Even if we didn’t believe in Santa, we knew that the presents under the tree on Christmas morning were real.

As we grow into adults, we find it harder to believe in possibilities. We have tasks to do, appointments to keep, and obligations to fulfill. We’re so busy that we don’t take time appreciate the goodness around us.

We hope you find time during this Holiday season to reflect on what’s good in your ...

Measuring the ROI of Social Media Marketing

Mike Brown — Tue, 06 Dec 2011 21:56:35 +0100

Your business is on Facebook and has some fans. You're tweeting and retweeting daily. Maybe you've even produced a video that's been seen over 1,000 times on YouTube. So, like so many others using social media as part of their marketing strategy, you're probably wondering: “Is all of this paying off?”

Measuring the ROI of social me...

Three takeaways from PR News Twitter Conference

Mike Brown — Tue, 22 Nov 2011 19:10:47 +0100

I recently attended the PR News’ Twitter Conference in Las Vegas. Several excellent speakers presented their thoughts and experiences during the all-day event, including Jason Falls, co-author of No Bulls**t Social Media. Topics included how to identify influencers, how to measure your Twitter activity, the lowdown on the most innovative Twitter tools, and much more.

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What's New

Liz Cawood — Tue, 15 Nov 2011 15:58:44 +0100

The holidays never tasted so good! Take the hectic out of the holidays and bring the very best to the table with gourmet entrées and sides prepared by your Market chefs. Visit your Market Kitchen to place an order by Monday, Nov. 21.

CAWOOD is now on Facebook! Visit and like our page for updates and discussions on what's happening inside our office and in the world of marketing.

Vice President Dana Turell recently joined the steering committee of the Arts & Business Allian...

Content is all around you - try repurposing it

Liz Cawood — Tue, 15 Nov 2011 15:41:19 +0100

Gone are the days when you could just place ads to get your message out. Now, you have to augment advertising with an array of other tools, many of them online. And, the options are growing daily.

One thing is key: exceptional content. Most of the time, people don't want the facts alone. They want more. If they were standing before you, they would say:

• Help me improve my life, my job, my success.

• Engage me in the process.

• Give me some options.

• Share i...

Honored by The Nature Conservancy

Liz Cawood — Mon, 14 Nov 2011 06:00:00 +0100

We all enjoy nature and want to do what we can to protect it. So, when The Nature Conservancy calls, we usually say "yes."

On October 20, our firm received the 2011 Business Conservation Leadership Award at a luncheon at the Oregon Zoo. We helped create an "I believe in conservation" ad campaign, led a bond measure to buy more parks and open spaces in Eugene, prompted the C...

Shall We Dance

Liz Cawood — Sun, 13 Nov 2011 06:00:00 +0100

Save the date!
Friday, January 27 6:30
Studio Five, 2974 Chad Drive, Eugene

Enjoy a dazzling Dancing with the Stars-style competition that includes local celebrities who will delight you with their talents.

Enjoy cocktails, appetizers, music, performances, dancing and a chance to win a trip to Dancing with the Stars in Los Angeles. Take a look at last year's event at angelhairfoundation.org

...

Successful 2nd annual Komen Eugene Race for the Cure, fundraising continues until Nov. 19

Liz Cawood — Sat, 12 Nov 2011 06:00:00 +0100

As a sponsor of the second annual Komen Eugene Race for the Cure, we thank everyone who helped make it a success. Through the collaboration of media partners, corporate sponsors, a dedicated committee, volunteers, survivors and their supporters, a pink sea of 6,000 participants met near Autzen Stadium on Oct. 23. The event has raised over $350,000 and you can continue to make donations onli...

10 of our favorite websites - Etsy.com

Mike Brown — Tue, 08 Nov 2011 18:43:28 +0100

We wrap up our 10 favorite websites collection with Etsy.com, a site where you can buy and sell handmade or vintage items and art and craft supplies. Product categories include, among others, art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys. All vintage items on...

Google updates search algorithm

Mike Brown — Thu, 03 Nov 2011 18:43:54 +0100

In an effort to make its search results more timely, Google has updated its search algorithm. The change is expected to affect approximately 35% of all searches.

Calling it a "freshness algorithm," searches may now produce minutes-old results for recent and recurring events. It will also sh...

Internal linking for SEO

Mike Brown — Thu, 27 Oct 2011 16:44:22 +0100

When it comes to SEO, you've probably heard that you "have to get links!" This is true, Google does put significant SEO weight on links from other reputable sites that point to your own (site). But don't forget about those other links you need - internal links.

Internal linking for SEO is exactly what it sounds like - links on your own site that poi...