Blog entries

Are you a social company?

Mike Brown — Tue, 08 May 2012 19:00:59 +0100

If you use Facebook, Twitter or other social media channels for business, you probably consider yours to be a social business. But is it?

When you post a status update to Facebook, tweet or publish a blog post, you are simply using social media tools. This is only the first step in becoming a social business, which is really wha...

How to Listen in Social Media

Mike Brown — Thu, 29 Mar 2012 19:59:27 +0100

Launching your Facebook and Twitter campaigns can be very exciting. You are now out there talking with fans, posting photos, tweeting and retweeting. Maybe you're even becoming a pro – using a platform to strategically schedule posts, calculating your social media ROI, or learning how to improve your EdgeRank score.

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What's new

Liz Cawood — Fri, 16 Mar 2012 17:54:23 +0100

Circle May 9 on your calendar for our CAWOOD party! Learn more in April.

March is Colon Cancer Awareness Month. Have you seen or heard our award-winning Eugene Gastroenterology Consultants Mt. Toilet ad? If not, check them out.

Willamette Valley Cancer Institute ...

Welcome, Dana and Geoneva

Liz Cawood — Fri, 16 Mar 2012 17:52:37 +0100

It's not often that we welcome two employees in one month. We hit the jackpot with Dana Vion and Geoneva Bigham! Dana, our new video producer, has more than 25 years experience in the industry. She's worked around the world with the National Coffee Association and Hamilton Beach, as well as in the African rainforest where ...

CAWOOD does video!

Liz Cawood — Fri, 16 Mar 2012 17:49:40 +0100

Video presents a story quickly, and in an effective and visual way. To maximize your budget, we can help you repurpose video multiple ways. It starts with capturing and converting video into an online form, like this video. We're posting it on our blog, on our website and here, in our e-news. We can help you create the video and use it in multiple ways.

Who does your social media?

Liz Cawood — Fri, 16 Mar 2012 17:17:10 +0100

Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.

How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you're trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who's personally adept a...

Facebook's Algorithm

Mike Brown — Mon, 27 Feb 2012 21:41:38 +0100

When a business uses Facebook, it hopes that 1) people will Like the page, and 2) those people will pay attention to, share, and comment on the posts. But what if fans never see the posts in the first place?

How can that be you ask? Well, it all depends on Facebook's algorithm, called EdgeRank.

First, an "Edge" is...

The importance of video marketing

Mike Brown — Mon, 20 Feb 2012 21:33:57 +0100

Online marketing spend grows every year. In fact, some analysts predict that this is the year that online ads budgets will surpass traditional print. So while search, social media and banner ads can all be effective and worth adding to your marketing repetoire, don't forget about the medium growing ...

We're evolving

Liz Cawood — Wed, 15 Feb 2012 21:23:59 +0100

Some of you may remember when we first moved into our building at 12th and High. We only occupied the northeast corner on the second floor. Just as we evolved from a public relations firm to a full-service marketing agency, we also evolved by acquiring more space. Eventually, we occupied the entire secon...

What's new

Liz Cawood — Wed, 15 Feb 2012 21:18:37 +0100

ODOT's Willamette River Bridge project remains ahead of schedule. Pictured is work on the project south of the railroad tracks to the north bank of the Willamette. Bridge columns are beginning to appear.

Congratulations to Account Manager John Lively who is running to represent Springfield in Oregon's House of Representatives. We salute him for his commitment to public service.

On Saturday, March 10, Market of Choice's Corvallis store will hold a customer appreciation event to t...

New Cancer Resource Center opens

Liz Cawood — Wed, 15 Feb 2012 21:16:43 +0100

Most of us have been affected by cancer in some way.

Now there's a resource center everyone can use, whether you're a patient, family member, friend or co-worker of someone with cancer. Located at Willamette Valley Cancer Institute's Country Club Road location, the American Cancer Society Cancer Resource Center provides free access to information on cancer diagnosis, treatment, social services and community programs all in one place.

Staffed by American Cancer Society (ACS) volu...

For blogging success, create interesting content

Liz Cawood — Wed, 15 Feb 2012 21:09:50 +0100

It seems that everyone is blogging about something these days. There are tech blogs, political blogs, medical blogs, cooking blogs - there are even blogs about blogging. But to create a successful blog that enjoys a loyal following, you must provide interesting content that benefits readers.

People, being the curious creatures that we are, want to learn, solve and do, but we want our information fed to us in small bites, which is why "How-to..." and "Top 10..." (or less) headlines ten...

Social Media Monitoring Tools for Small Business

Mike Brown — Tue, 07 Feb 2012 20:12:23 +0100

One of the key steps in managing a successful social media marketing campaign is monitoring. This might mean listenting to what's being said (good and bad) about your company, monitoring what the competition is up to, or keeping an eye on news-worthy updates within your industry.

Whatever you want to monitor, there's a tool for it. I...

Don't get booted from Twitter search!

Mike Brown — Thu, 26 Jan 2012 17:34:53 +0100

Twitter search is arguably the web's best source for up-to-the-second news and information. With its constantly-growing audience, businesses want to be included in those search results. One of those business's is probably yours!

But did you know - much like Google reviews websites to determine search rank, Twitter mo...

What's New

Liz Cawood — Tue, 17 Jan 2012 16:25:43 +0100

We recently launched a new website for Angel Hair Foundation,
a non-profit that reaches out to kids in Oregon who have lost their
hair due to medical illness. It funds the purchase of "Angel Hair
Systems" for kids and teens. You can Give Beautifully by donating $1 a
day. Check out the site. Tickets are still available for Shall We Dance on January 27th!

Account Executive Mike Brown was recently elected vice president of programming for the Willamette Valley American Market...

Getting your story covered

Liz Cawood — Tue, 17 Jan 2012 16:25:20 +0100

Over time, media has experienced shrinking news holes, meaning that they have less space or time for stories. Yet, they are literally overwhelmed with stories they could cover - breaking news, business news and human interest stories - and they have hundreds of pitches to choose from every day.

How can you make your story stand out? First, pay attention to what gets covered. News editors and reporters, like everyone, focus on different things. You'll be most successful if you ...

Using social media

Liz Cawood — Tue, 17 Jan 2012 16:24:43 +0100

Oak Street Medical provides a unique combination of healthcare services that includes allergy, asthma and immunology, primary care, diabetes and mental health. Recently, it increased its online presence. With the help of CAWOOD, OSM recently launched a blog, Facebook page, and Twitter account. Each is an excellent source of information, from what's new at OSM to the latest medical news. These new channels help OSM reach a broader audience and, in turn, increase its brand awareness. If you hav...

Dream. Believe. Achieve.

Liz Cawood — Tue, 17 Jan 2012 16:21:23 +0100

Sounds simple, doesn't it? Marc Benioff, chairman and CEO of salesforce.com, tells how he took his company from a dream to a $2 billion company in just 12 years. His book Behind the Cloud underscores the importance of believing in your dream, articulating your dream, and getting others on board to achieve your dream.

He also shows us the importance of being flexible when things change. Yesterday's dream will likely morph into something different tomorrow. He captured his drea...

Behind the Cloud

Liz Cawood — Mon, 16 Jan 2012 14:54:51 +0100

Benioff had a simple idea 12 years ago: deliver business applications over the Internet. Today, we call it cloud computing. He gives you an insider's view of how he took salesforce.com from an idea to a $2 billion company. Benioff provides plenty of management advice along the way. His playbook has 111 plays, from #1: Allow yourself time to recharge to...

Google's latest algorithm change

Mike Brown — Thu, 12 Jan 2012 20:23:29 +0100

Google's latest algorithm change, which some are calling its "biggest change in a decade," was announced on January 10. The update involves a deeper integration of content from two of its own products — Google+ and Picasa, into Google’s main search results.

One of the goals of the update, as you'd...