President Obama’s Speech – great delivery, no take-aways, minimal call to action
The man can deliver a speech, yet he needs help with content and organization. The American people aren't policy wonks. Much of what President Obama said last night, went right over our heads. And the big question, how will these programs be funded, was put off until next week? Why?
He had the opportunity to speak directly to Americans, tell them that he understands their plight, announce a comprehensive program to create jobs, show how it could be funded without increasing the deficit and ask for their support to get Congress to move forward with him.
He covered those points, but he needed some easy to remember take-aways. Things that people could talk about today. He had three key messages: I know what to do. I have a plan. I can fund it. And, he had a weak call to action that was easily missed. Most of the speech should have focused on asking people to tell Congress to move our country forward by passing the American Jobs Act. At least, that’s what I think his call to action was.
Of course, the specifics of his plan are important, but he couldn’t convey them all in a single speech. They can be posted on a website, and certainly media would post them on their sites. In reality, a speech should inspire action. Unfortunately, President Obama didn't do that. Just because he didn't call us to action, doesn't mean we need to remain silent.
Tell Congress what you think.
Written by Liz Cawood Tagged in: Think Tank on Sep 09, 2011










