Dream. Believe. Achieve.
Sounds simple, doesn't it? Marc Benioff, chairman and CEO of salesforce.com, tells how he took his company from a dream to a $2 billion company in just 12 years. His book Behind the Cloud underscores the importance of believing in your dream, articulating your dream, and getting others on board to achieve your dream.
He also shows us the importance of being flexible when things change. Yesterday's dream will likely morph into something different tomorrow. He captured his dream in a vision statement, which has changed four times since he first wrote it down on the back of a napkin in 1999.
At CAWOOD, we're inspired by clients who aren't afraid to dream and who believe in their dreams. They achieve so much, and we're delighted to partner with them on their marketing efforts. Whether it's Market of Choice's Food for the Way You Live, Willamette Valley Cancer Institute's Believe Institute, or Burley's Do More On Your Bike, all these clients are achieving their dream.
What are you dreaming of in 2012?
Written by Liz Cawood Tagged in: Life , Book Reviews on Jan 17, 2012
