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"Be not afraid." That was the message we wanted to convey with the Mercedes-Benz of Eugene Summer ’09 Brand Campaign. Why? Because even those who radiate confidence need to be reassured from time to time.

Those who’ve reached a pinnacle in their career need to know that it’s OK to buy now, despite what we all hear about the "economic climate." Owning a Mercedes tells the world that you’ve worked hard to get where you are today. And at a time when the economy is less than healthy, buying a new car is a great way to spread confidence, inject the economy and support a reputable business that provides many local jobs.

To ignite the Mercedes-Benz of Eugene Summer ’09 Brand Campaign, we created the simple, but strong "Be not afraid" message and used dynamic images of the all-new 2010 Mercedes E-Class sedan and coupe.

These 30-second spots often precede or follow national spots that air during programming that appeals to Mercedes’ target audience – executives, managers and CEOs. Smart media buying adds value to the bottom-line.

Remember, to Be successful in your advertising, Be not afraid.