This week, I experienced my very own real life episode of “How It’s Made.” You know, the TV show that shows you how various goods that we all buy and use are produced? Well, my “episode” was all about Lochmead Farms and the delicious milk and ice cream they make. At CAWOOD, we’re putting the finishing touches on the Dari Mart Web site, which will include several videos about the Gibson family, Lochmead Farms and Lochmead milk and ice cream.
My day started when I went to shoot video of the milk production line at Lochmead Dairy. It was fascinating to see the bottling process. Prior to my visit, my knowledge of milk was limited to taking it out of the refrigerator and pouring it into a glass or over cereal. Other than that, I knew little more than it comes from cows and you buy it at the store. What I learned was how it gets to us from the cow. At Lochmead Farms, the cow is milked, and in less than 48 hours it’s processed, bottled and ready to buy at a Dari Mart store near you.
It was amazing to see! The bottling process is mostly automated but it takes a group of energetic people to get the work done. As I observed each step of the process I was mesmerized by the machines and the pace at which the bottles are labeled, filled, capped, stacked and sent to the storage refrigerator.
The machines work at a quick pace, and from what I could tell they don’t show their age, especially since they’re the original machines that have been used since the dairy began. Seeing the bottling process and learning how quickly it all happens gave me a new appreciation for the milk I drink; it’s freshness you can taste. Be sure to check out the videos when the site is launched. I’ll be sure to post an update when the site becomes live!
Written by Mike McGillivray
Mar 05 2010
Winter flowers in bloom
To keep things interesting in the neighborhood, CAWOOD hired artist Ryan Beard of One Sun Metalwerks to produce a landscape work of art. The piece, called “Street Flowers,” consists of six metal flowers ranging in height from 4- to 6-feet tall. The petals are made from recycled harrowing discs once used to plow fields, and the stems are crafted from recycled steel. The flowers are in full bloom on 12th Street just beyond the corner of 12th and High Streets, no matter the season. Take a look at the installation process in this video.
Written by Mike McGillivray
Mar 01 2010
Under the “Pink Tent”
As one of the newest members of the CAWOOD team, I often marvel at the unique ways this team gets our clients noticed.
Last night was a great example. On Thursday, Feb. 11, Oregon Imaging Centers pitched its pink tent at the 7th annual Affair of the Heart, held at the Lane Events Center in Eugene. To promote Oregon Imaging Centers’ slogan “Every picture tells a story” and raise awareness about the importance of regular mammograms for women, we worked with Oregon Imaging Centers to install a fully branded, pink, arcade-style photo booth.
As you might imagine, the photo booth was a huge hit. What seemed like an endless line of women (and a few men) waited their turn for the photo booth. Behind the curtain, people giggled and posed for silly pictures with their sisters, mothers and girlfriends.
The tent and booth was clearly one of the busiest stops of the night. It was a great opportunity for representatives from Oregon Imaging Centers and its event partner, Komen Oregon, to share life-saving information about breast cancer awareness and the importance of frequent mammograms.
In addition, attendees learned about the inaugural Komen Race for the Cure coming to Eugene on Oct. 10, 2010. Many purchased “Make time for the girls” T-shirts and pink Komen bracelets, with the sales supporting the work of Komen Oregon in providing free and low-cost screening services to women throughout the region.
By closing time, nearly 500 attendees had climbed into the photo booth to snap a memento of the event and learned more about state-of-the-art imaging services available at Oregon Imaging Centers.
I’m proud that in addition to coming up with a fun idea that captured everyone’s attention, we were able to keep attendees hanging out at our booth long enough to make a real connection – and maybe even save a life.
Written by Jodie Rogers
Feb 12 2010
Thanks CAWOOD team
The CAWOOD staff inspire and delight me – every day! I’m so lucky to work with each of them. They reminded me of that with the perfect holiday gift. It’s a bas-relief of irises carved on a piece of basalt. I love natural things. I adore irises. And who, but me, knew my favorite stone is basalt.
So, this is a public thank you to them, but also a tribute to them. A company is only as strong as the passionate people who come to work every day. Our firm’s always been blessed with outstanding talent, but this team also truly understands the value of collaboration. They play to their strengths, and they focus on moving clients toward their goals.
Many companies struggled in 2009. It wasn’t an easy year. At CAWOOD, we had one of our best years. I attribute that to two things: 1) we launched a marketing campaign in 2008 and it paid dividends this year – proving that advertising does pay and 2) our incredible team keeps delivering and achieving measurable objectives for our clients – proving that measurable results make a difference.
So, there’s only one thing left to say: Thanks CAWOOD team, THANKS!
Written by Liz Cawood
Dec 28 2009
A bit of reflection on my nomination
I am so fortunate to have such a fine group of people to work with every day – and that’s been true for more than 30 years. Over the years, I’ve become more precise in hiring people who are aligned with how we serve our clients, who have a palpable passion for their work and who collaborate effortlessly. Our team is phenomenal, as reflected in the awards that line our hall of fame – but more importantly, reflected in the results they achieve for our clients. The recognition of my staff makes me smile and brings me a great deal of happiness. Thanks to each of them.
Advice from this finalist: Work with people you admire and like. Find clients/customers who excite you. And, do what you love. Success will follow.
Written by Liz Cawood
Nov 13 2009
Women Business Leader of the Year
Curious. Genuinely interested. Committed. Loyal. Generous. That’s Liz, our president. Today, we were thrilled to be at her side as she was recognized as one of five finalists for the Eugene Area Chamber of Commerce 2nd Annual Woman Business Leader of the Year Award.
Other finalists included Suzanne Arlie of Arlie & Co., Linda McKay Korth of McKay Investment Co., Anne Marie Levis of Funk/Levis & Assoc. and Jeanne Staton of Staton Companies, who was honored with this year’s prestigious award.
This annual award is given to those who have proven to be leaders and role models to other women and men and who have contributed to the community, personally and through their business accomplishments.
While she didn’t walk away with the award, Liz will always be a winner in our eyes.
Liz has a saying on her wall, “There’s no limit to the good you can do if you don’t care who gets the credit.” That’s how she lives her life and leads her company. Always working behind the scenes, Liz would rather see the spotlight shine on someone else, quietly satisfied, knowing that her good work helped someone achieve their goal, whatever that might be.
Always encouraging people around her to make things better, always looking for the next challenge, Liz thrives on managing multiple projects, answering countless questions and following her passion.
That passion: inspiring people to connect with their dreams. Her energy and commitment push everyone she meets to strive to find ways to achieve goals, no matter how difficult. And, she’s there to help along the way.
As a successful businesswoman, mentor and community supporter, Liz constantly works to inspire positive change at work and in the community. After many years serving behind the scenes, Liz has earned her nomination a hundred times over.
As one of the newest members of the CAWOOD team, I often marvel at the unique ways this team gets our clients noticed.
Curious. Genuinely interested. Committed. Loyal. Generous. That’s Liz, our president. Today, we were thrilled to be at her side as she was recognized as one of five finalists for the Eugene Area Chamber of Commerce 2nd Annual Woman Business Leader of the Year Award.
