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I learned a new word today: yottabyte. A yottabyte is 1,000,000,000,000,000,000,000,000 bytes. I'm a computer guy so I'm familiar with the other common units of measure: kilobyte, megabyte, gigabyte. I even bought a terabyte-sized external hard drive at Costco last year, something I could never imagine doing in the early days of the Internet. It's almost full now, and I may need to get another. Will I ever have a petabyte (1000 terabytes) sitting on my desk at home, I wonder?

I doubt I'll ever need a yottabyte. It's the equivalent of a trillion terabytes, and I'm not sure I have need for that. That's a lot of mp3's and avi's. And I can just imagine the time it would take to defragment that disk. I might have to go into cryogenic hibernation for a few million years.

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If you want to get the media’s attention, pitch them an unusual story. It’s true. Media love news of the weird. Always has, always will. Why? Because we love it as much as they do. So, we knew we had ourselves a good one when our client came to us with the story of a 5 million-year-old fossil that came from a 7-foot-long fish with fangs like a sabertooth cat. Our interest was piqued, to say the least.

We wanted to know more, so we started asking questions – lots of them. As it turns out, Oregon Imaging Centers (our client), had offered their state-of-the-art CT scanner to take dramatic, cross-sectional images of a very unlikely patient, the skull of a sabertooth salmon (known in the scientific world as Oncorhynchus rastrosus). 

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“Imagination is more important than knowledge.” At least according to Albert Einstein. How many business owners believe that to be true? How many owners even think about nurturing imagination?

I thought about that the other day when a prospective client said, “We need some real creativity.” When I asked about his product and what innovations the company had made over time, he seemed genuinely startled. He’d never considered applying creativity to his product or processes. He only thought of creativity in terms of advertising.

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Save the date: September 11. Stop by our parking lot at 1200 High Street between 10 a.m. and 3 p.m. and get your face painted, splash someone in a dunk tank, have a Tarot reading, or just enjoy old-fashioned carnival games and food. Proceeds will go to Komen Eugene Race for the Cure. It’s the first time an Oregon Race has been held outside of Portland. Form your own Race team, or contribute to ours!

We want to thank our partners who are making Cawood’s Carnival for the Cure even better:
City of Eugene Circus Arts
Lochmead
Market of Choice
McKenzie Mist
MECCA
National Academy of Gymnastics
Northwest Community Credit Union
Oregon Imaging Centers
Paul's Bicycle Way of Life
Rally Coffee Roasters

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To support Susan G. Komen for the Cure, as part of the Eugene Race for the Cure, we asked local merchants, restaurants and service companies to donate prizes for our Carnival raffle. Boy, did they respond! Thanks to them, we have hundreds of items – all are worth at least $25.

You can buy raffle tickets from any CAWOOD staff member. They are $5 each.

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