About Us
fuel for your future
What lies ahead? What are your hopes and aspirations?
Ignition begins here!
Our agile minds energize dreams and take them to market. Clients come to us and share their hopes. We listen. Then we get to work.
Branding - Research - Planning - Web - Marketing - Strategy - Advertising - PR - Consulting
Recent Awards
recent awards
2006 APEX AWARDS
CAWOOD
Website update
FOOD for Lane County
Scan Campaign
4J School District
05-06 Calendar
2006 Hunger Buster Award
FOOD for Lane County Scan Campaign
2005 APEX AWARDS
4J School District
04-05 Calendar
Market of Choice
Choices Winter 04
Orthopedic Healthcare Northwest
Caring for trauma ad
FOOD for Lane County
SCAN campaign
Cascade Health Solutions
Marketing campaign
CAWOOD
Open House invitation
League of Women Voters
They Represent You
2004 APEX AWARDS
Century Bank
Branding
Market of Choice
Choices Winter 03
Market of Choice
Savories
Orthopedic Healthcare Northwest
Everyone’s an Athlete
Rainland Mortgage
Jeremy Took His ‘A’ Game Ad
Greenberry
Industrial brochure
2003 APEX AWARDS
Arlie & Co.
Riverbend Ad
Tucci
Real Estate Brochure
CAWOOD
Making Connections
CAWOOD
Cawood.com
Scattered Apples
Editorial
Market of Choice
Platters brochure
2002 APEX AWARDS
CAWOOD
Open House Invitation
Gang of 9
Ad
AccuTel
Stationery
Pine Grove
Stationery
Chamber of Commerce
Open for Business Cover
PC Market
Icons
Arlie & Co.
Riverbend Ad
West Eugene Parkway
Editorial
CAWOOD
Cawood.com
AccuTel
Accutel.com
Washington Hardwoods
DuraStraight brochure
Accutel
Customer Service brochure
Swanson
Nurturing Trees brochure
PC Market
Choices Winter 01
2001 APEX AWARDS
4J School District
00-01 Calendar
PC Market
Choices Winter 00
SMART
Marketing
Hyundai
Wish You Were Here
Hyundai
Never Lose the Child Inside
Hyundai
The Time was Just Right
Hyundai
Horizons Magazine
Pine Grove
Logo
2000 APEX AWARDS
Museum of Art
Campaign
Hyundai
Horizons Magazine
PC Market
Choices Winter 99
Monaco
RV Today
PC Market
Choices Summer 99
Laurel Hill Center
Annual Report
South Umpqua Bank
Annual Report
Swanson
Nurturing Trees brochure
4J School District
99-00 Calendar
Cuupa Joe
Logo
Sony
Ad
Values
CAWOOD's 4 c's
Curious: A child’s curiosity is unbounded. Our curiosity prompts us to listen, ask questions, think, ask why – or why not – and discover what makes a business and its customers tick.
Concentrate: The discipline of concentration produces breakthrough ideas – ideas that lead to the future our clients want.
Collaborate: Have you ever been on a team where you really clicked with your teammates? It was a real high and produced win after win. That’s what we achieve at CAWOOD.
Connect: Nothing happens until people connect, then everything happens.
Personnel Bios
personnel bios
Personnel Bios
Idea Box
the big idea
Our IDEA process connects clients with their customers and achieves specific, measurable results. It’s simple, proven, and powerful! Here’s how it works:
I-Investigate. This is where we become the discovery detectives. We’re fascinated with learning about you, your industry and your customers. No rock is unturned. No question is too silly. We just want as much information as we can get.
D-Deliberate. Now it’s time to think, brainstorm, discuss. We consider all the options for best meeting your objectives. We collaborate with you to explore options and solutions, so we can devise winning strategies.
E-Energize. Our creative approach flows from curiosity, listening, sharing—and working closely with our clients. It’s energizing – for all of us!
A-Act. We’ve hammered out a strategy and defined tactics to create the desired results. Sometimes, clients implement some of the plan; other times, we do it all. Whatever it takes to get the job done. That’s action CAWOOD-style.
eugene school district 4j
calendar it!
Eugene School District 4J: School calendars help parents keep on top of key dates throughout the year. Yet reduced school funding had Eugene School District 4J considering dropping its annual calendar. CAWOOD suggested inviting area businesses to underwrite the cost of the calendar. For the past 7 years, CAWOOD has produced the calendar and secured funds for it. Goal achieved!
sustainable advantage
a sustainable brand
Sustainable Advantage: The University of Oregon's Sustainable Business Symposium wanted a strong brand. We coordinated research with some of the northwest’s top corporate decision makers to identify the market’s expectations. Now, the conference has a new name and a new look. Check it out in April every year: www.sustainableadvantagenw.com.
nature conservancy
we believe
Nature Conservancy: As part of our probono advertising services, we collaborated with the conservancy’s Oregon staff to create an “I believe in conservation” print campaign that ran in the Oregonian. Our goal was to increase awareness of the conservancy. It’s working!
food for lane county
their plate runneth over
FOOD for Lane County received a challenge from the Meyer Memorial Trust – double donations to its SCAN program and receive $75,000. We created a new “look” for the SCAN program and secured media placement at no cost to FFLC. We also energized clerks to promote the program. Some $160,000 was raised, exceeding the $150,000 campaign goal. For our efforts, the Oregon Food Bank presented CAWOOD with the prestigious Hunger Buster Award. Thank you – and keep scanning!
chalkboard
kids need teachers
Chalkboard: Our President Liz Cawood serves on a statewide committee focused on keeping highly qualified teachers, principals and superintendents in Oregon’s public schools. "Nothing is more important than giving our children the best possible education," Cawood said. "This committee wants to make sure that the professionals who work with our children have every chance for success." The Committee was formed as a result of work by the Chalkboard Project, which was launched in March 2004 to make Oregon’s K-12 public schools among the nation’s best. It is a collaborate effort led by five of Oregon’s largest charitable foundations. You GO, Liz!